Intuit
Even if you expect a refund, most people dread the thought of filing their taxes. But what if a company devised a way to give you a “bonus” on top of your tax refund if you used their tax preparation software? That is exactly what Intuit did by developing a TurboTax product extension called the Refund Bonus Program. The goal was to provide TurboTax users the ability to purchase discounted gift cards with their tax refund dollars, thereby increasing the value of their return by 10-50%. Enablus was tasked with four primary objectives:
- Direct the technology development and system integration, while also program manage the operations/fulfillment components which included installation of custom-built collation & insertion machinery, and build-out of a secured production facility at Intuit’s fulfillment partner, Cenveo.
- Perform complex systems integration to manage product & customer data feeds from Intuit, retail partners, FedEx, & Cenveo’s SAP system
- Build a web portal for Intuit’s Customer Service Representatives and a direct email interface to SilverPop to provide email communication to the TurboTax users.
- Harden all systems, processes, and facilities to adhere to rigorous Level-Two security standards established by Intuit and American Express, a key partner.
The Enablus team assisted Intuit every step of the way before, during and after the launch. We constructed a technology solution to receive the customer orders from Intuit, process the orders through the fulfillment process, interface with FedEx to assign package tracking numbers, capture gift card serial number’s, activate all cards, and build a customer service portal. The end result was the delivery of $40 Million in gift cards delivered to TurboTax customers in Year One.
Services Provided by Enablus:
- Product Strategy
- Solution Definition
- Custom Web Development
- Systems Integration
- Full Life-Cycle Program Management
- E2E Testing & Certification
- Production Readiness
- Post-Launch Support
Intuit – Frank Santistevan
Supply Chain Operations Program Manager
The Enablus team of professionals quickly understood the challenges – business, technology, complexity, and timing – that existed on this project and exceeded our expectations. They were able to form relationships with our retail partners, fulfillment partners, and other partners who were critical to the success of this project and develop a clear and concise plan that led to the successful launch of the Refund Bonus program. This team worked tirelessly to meet what must have seemed to be constantly changing requirements. The effort and dedication that Enablus demonstrated in the development of this new product offering was very evident to the entire supply chain team at Intuit.
Cenveo – Jim Owings
Vice President – Strategic Selling Solutions
As a supply chain and fulfillment partner to Intuit, when presented with the challenges of this program, Cenveo realized that they did not have the internal skills or resources to deliver on the complexities of this program. When viewing the options, Cenveo selected Enablus as their development partner to create the processes, software, and system interfaces necessary to convert a one-time project into a smoothly operating program that can be successfully implemented for the Intuit challenge and then duplicated for other large customers seeking the flexibility, security, and advanced capabilities that are now available to the market through this program. Many thanks are extended to Enablus for helping meet our customer expectations, on time, and with documented system narratives.
