OfficeArrow is an online media company that provides a social networking website to the target niche market of office professionals - office managers, executive assistants and other office professionals.
OfficeArrow sought a partner that could assist them to clearly understand the target audience’s need and then build a compelling user experience for that audience. Enablus began by participating in several focus groups to understand the key goals and ambitions of the target audience. Next, the Enablus UX team synthesized the audience into primary and secondary personas, which allowed the OfficeArrow product team to focus their development roadmap on features that truly mattered. Wireframes and visual comps followed shortly afterwards.
Once the UX was conceived, the next milestone was to evaluate the various social networking platforms and define an integrated technical solution that addressed the business requirements. Enablus then led the technical development team to build the site and prepare the production environment.
Services Provided by Enablus:
- User engagement model
- Solution definition
- Focus group & persona development
- Wireframing
- Visual & graphic design
- Launch roadmap
- Development of a Social Network site using PHP, MySQL, SubDreamer CMS & VBulletin
- Technical project management using Scrum
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